Neisha Cohen is the Founder and President of Prime Time Media. From her first job in broadcasting as producer and on-air host of a public affairs program at KCOP-TV in Los Angeles, Neisha rose to become a network executive at both CBS and ABC. She developed a working relationship with Roseanne Barr and became VP of Development for the cutting-edge actress/comedienne’s production company. A highlight of her television career is the fact that she gave David Letterman his first job as host of a television talk show.
Innovative, insightful and experienced, she is tuned into the daily urgencies of live production and the sensitivities of working with talent. She can be the calm in the eye of the storm, an invaluable gift for handling the complexities and second-by-second changes of satellite media tours. Her background as a public relations executive and television producer gives her a sixth sense of where and how to place a story so that the message lands with optimum impact and seeds ongoing resonance.
Neisha’s executive titles include Vice President of Development for Roseanne Barr’s Full Moon & High Tide Productions, Executive Producer of Daytime and Late Night Projects for CBS-TV Entertainment. She was also the Supervising Producer at E! Entertainment Television, LIFESTYLES OF THE RICH & FAMOUS, RUNAWAY WITH THE RICH & FAMOUS and GOOD MORNING AMERICA.
Neisha worked with talent at THE NEW HOLLYWOOD SQUARES, Lifetime Television’s Saturday night primetime show GIRLS NIGHT OUT, AN EVENING AT THE IMPROV and COMEDY ON THE ROAD for A&E, premiere cable network.
In eight weeks, Neisha developed and launched the hit morning talk show, “GOOD MORNING TEXAS” for the Belo Corporation on WFAA in Dallas. The Emmy award winning show, still airs daily.
A two-time regional Emmy Award winner and two-time nominee, she received a Cable Ace nomination for her work on AN EVENING AT THE IMPROV.
Her recent clients include Twitter, Weber Shandwick, Rodan+Fields, Whole Foods, Interscope/Universal Records, William Morrow Publishing, Galderma, Kate Somerville, Physicians Formula, Tina Thomson Communications, 15 Minutes PR, Dey Street Books, BMC/PMK, Fingerprint Communications, Galaxy Press, Grand Central Publishing, Harper Collins.
Neisha is also a television consultant to TMG Inc., a Canadian Television production company for their popular biography series, “Unscripted,” as well a slate of new projects.
She is active in community affairs and philanthropic endeavors for non-profit organizations throughout the United States.