Entries by Neisha Cohen

Get Your Story in the News

You have exciting news to share about your company, but how do you get the word out? One of the most effective strategies is to create and distribute a press release. With an attention-grabbing HEADLINE title and NEWS ANGLE, your company news can be shared with the right audience at the right time.

How to Craft a Great Soundbite

You know you did a good job communicating your message when it’s easy for people to recall it, repeat it, and communicate it to others. The way to do this is to implant a handful of succinct, clear, and repeatable sound bites in your interview—ones that viewers, listeners and readers, will remember without effort after […]