How to Craft a Great Soundbite

You know you did a good job communicating your message when it’s easy for people to recall it, repeat it, and communicate it to others. The way to do this is to implant a handful of succinct, clear, and repeatable sound bites in your interview—ones that viewers, listeners and readers, will remember without effort after the interview is over.

The following are three tips to keep in mind when crafting your soundbite:

  1. K.I.S.S: Keep it short and simple
  2. Be direct and to the point
  3. It has to be “Repeatable”
  4. Make it memorable

Here are a few examples of soundbites that are quotable and memberable:

“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.”
– Investment advice from 
Warren Buffet

“Don’t be so humble – you are not that great.”
– Golda Meir

“Your most unhappy customers are your greatest source of learning.”
– Bill Gates

“Sometimes the questions are complicated and the answers are simple”.
– Ted Geisle Dr. Seuss

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou