BIG3 RETURNS TO CBS FOR THE SIXTH CONSECUTIVE YEAR WITH AN EXPANDED 11 WEEK SEASON

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BIG3’s Eighth Season Tips Off on June 14, 2025, Live on CBS, Capped off with Back-to-Back Weekends of Playoff Action

 

LOS ANGELES – November 26, 2024 — Today, the BIG3 announced that the league will return to CBS for the sixth consecutive year of fast-paced and competitive 3-on-3 basketball with an expanded 11-week season. BIG3 action begins on Saturday, June 14, 2025, live on CBS and Paramount+ and will have 26 total hours of live games throughout the summer.

“This is the first piece of the puzzle in putting together an extraordinary eighth season,” said BIG3 Co-CEO Ice Cube. “CBS has been an outstanding partner for us these past five years and we can’t wait to bring our fans an additional week of BIG3 basketball on the network they know and love. Beyond the impressive number of consecutive years we’ve worked together, the re-signing of this deal cements the BIG3 on CBS’s summer programming line-up and sets the stage to finally embrace our dedicated fans in each of our new home markets – Los Angeles, Miami, Houston, and Detroit. We are incredibly proud of our longstanding shared commitment to promote and grow the game of 3-on-3 basketball and know that there is so much more to come this summer.”

“BIG3 is an exciting brand of basketball that is growing in popularity every year,” said Dan Weinberg, Executive Vice President of programming, at CBS Sports. “We are looking forward to them returning to our summer sports lineup as we continue to showcase the best in 3-on-3 hoops and crown the next BIG3 champion on CBS.”

Summer 2024 marked the most-attended season in the post-COVID-19 era, averaging 10,000 fans throughout a mix of college and professional arenas in ten top-40 DMA’s. In 2025, the league will add an 11th week and transition from a touring model to each team representing home markets, including Los Angeles, Miami, Houston, and Detroit, among others in the US and internationally. The full 2025 BIG3 schedule on CBS will be released at a later date.

“We are thrilled to have BIG3 officially back home on CBS for the sixth consecutive year,” said BIG3 Co-CEO Jeff Kwatinetz. “Going into an incredibly exciting juncture with the transition to home markets, season eight may well be the biggest opportunity the league has seen in its post-COVID era. CBS truly is the best in the business and we couldn’t be happier to have our trusted partners alongside us for another game-changing season.”

To learn more about the BIG3 go to BIG3.com and follow @thebig3 on X and Instagram.

ABOUT BIG3:

On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.

The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.

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How to Secure Media Attention for Your Clients’ Products and Services

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In today’s digital landscape, gaining media attention for your client’s products, new streaming series, movies, businesses, and media platforms is essential for success. Here’s a guide to effectively showcase client offerings through strategic PR efforts.

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1. Craft a Compelling Press Release: Write a clear, engaging press release that highlights the unique selling points of your client’s product or project. Use a catchy headline and include essential details such as key dates, features, and quotes from stakeholders.

2. Leverage Social Media: Utilize social media platforms to create buzz. Share teaser content, behind-the-scenes glimpses, or countdowns to release dates to engage audiences. Encourage shares and interactions to widen reach.

3. Build Relationships with Journalists: Identify journalists and bloggers who cover your client’s industry. Personalize your outreach and provide them with tailored pitches that align with my interests. Muck Rack is a great website for both journalists and media specialists where you can connect and relate newsworthy topics to reporters.

4. Create Shareable Content: Develop infographics, videos, or blog posts that provide value to audiences, making them more likely to share the content and attract media coverage.

5. Utilize SEO Techniques: Optimize all online materials with relevant keywords to improve visibility. Use tools like Google Trends to identify popular search terms related to your client’s offerings.

6. Host Launch Events: Organize virtual or in-person events to create excitement around your client’s launch. Invite media personnel and influencers to generate media coverage and social media buzz.

7. Engage with Influencers: Collaborate with influencers who resonate with your client’s target audience. Their endorsements can significantly boost credibility and exposure.

8. Monitor and Adjust: Use media tracking tools to monitor coverage and engagement. Analyze what works and refine your strategies continually to maximize impact.

By implementing these strategies, you can ensure that your client’s products and media initiatives receive the attention they truly deserve, ultimately driving visibility and engagement in a crowded marketplace.

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3 Simple Steps to Send Out your Press Release for Free.

You should be sending out press releases on a consistent basis. With this tip, you can continually do it yourself for free.

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Get Your Story in the News

You have exciting news to share about your company, but how do you get the word out? One of the most effective strategies is to create and distribute a press release. With an attention-grabbing HEADLINE title and NEWS ANGLE, your company news can be shared with the right audience at the right time.

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How to Craft a Great Soundbite

You know you did a good job communicating your message when it’s easy for people to recall it, repeat it, and communicate it to others. The way to do this is to implant a handful of succinct, clear, and repeatable sound bites in your interview—ones that viewers, listeners and readers, will remember without effort after the interview is over.

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Webcasting

Stay right where you are and address hundreds or thousands of people simultaneously be it a call-to-action, a stockholders meeting, an international yoga seminar. Dream big. Integrate multimedia to create more a more powerful presentation. Single out a participant for a two-way audio/video conversation during the event. Prime Time Media’s webcasting services include pre-production, video production and technical oversight of the online event.

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Digital Media Tours

As the Internet expands, so do we. Countless Internet aficionados are hosting programs without the constraints of maintaining ratings and with the freedom the web provides. Long-time television viewers
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Just like a satellite media tour, a radio tour can take you around the world and back without leaving home. Some of our clients have done their best tours from their favorite easy chair. Modern technology was designed to offer freedom to do your work anywhere, at any time without restrictions. We assist you with the message. The late Marshall McLuhan famously said, “The medium is the message.” We feel it’s a bit of both. With our experienced media specialists, we can also help you shape your message for maximum impact to hit our list of the top-rated programs on the air and on the internet. Just don’t forget to set your alarm for an early start.

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How can you be in two places at once … and make your impact felt in all over the world…in just a few hours…without leaving home? It’s not cloning. It’s a satellite media tour from Prime Time Media.

We analyze, strategize, coordinate, map and place you in the perfect locations to move you from where you are to where you want to be. We upload your audio and video via satellite, and within moments, you’re communicating to millions simultaneously all over the world.

With longstanding relationships with decision-makers in television, radio and the internet, we position you for success. We get you the best media placement for your message and within your budget.

We work with the world’s most highly regarded media partners to ensure a seamless satellite broadcast even in the face of breaking news or natural disaster. We garner the largest audience and amass the most media impressions. That’s our job.

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Picture this: Your story runs as a live interview on CNN. A video clip gets liked and shared on Facebook, posted on Instagram, carried on Linked In and added to a 140 character tweet that gets retweeted. As the story grows, it gets back to CNN as Breaking News … and so on and so on and so on. We plant the seeds …and these things take on a life of their own.

When the SMT ends, it’s only the beginning. Interviews from your SMT continue to break. They are posted on network websites and picked up worldwide. It’s the gift that keeps on giving.  And it’s all part of our media plan designed specifically for you.

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