Big happenings from Prime-Time client BIG3 Basketball!
All-Star Game
Virtual media tours are a powerful way to reach journalists, producers, and audiences nationwide without leaving your office. At Prime Time Media, we specialize in producing seamless virtual media tours that secure coverage on network TV, cable, and streaming platforms.
Key Benefits of Virtual Media Tours:
- Nationwide coverage with top media outlets
- High-quality video and audio for broadcast and streaming
- Concierge-level service from scheduling to production
- Integration with radio and podcast campaigns
Contact us and book your virtual media tour today!
Professional microphone in radio studio
When planning a media campaign, deciding between radio media tours and podcast media tours can be challenging. Both channels offer unique advantages for connecting with your audience.
Key Differences:
- Radio Tours: Reach large, general audiences quickly. Ideal for product launches and national announcements.
- Podcast Tours: Target niche, engaged audiences. Perfect for brand storytelling and authority-building.
- Multi-Platform Strategy: Combining radio and podcast tours maximizes exposure.
In today’s competitive media landscape, appearing on network TV, cable, and streaming platforms is essential for building credibility and brand awareness. Prime Time Media specializes in securing high-visibility placements that put your brand in front of the right audiences.
Why It Matters:
- Network TV: Establishes authority and credibility
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- Integrated Campaigns: Combining TV, cable, and streaming ensures maximum impact
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Strong media performance starts with preparation. Prime Time Media provides executive media training to help leaders confidently deliver messages on TV, radio, podcasts, and streaming platforms.
5 Tips for Success:
- Know Your Key Messages: Focus on concise, memorable points
- Practice On-Camera Delivery: Maintain confident body language and tone
- Anticipate Questions: Prepare for tough or unexpected questions
- Leverage Visuals: Use slides, B-roll, or props effectively
- Stay Authentic: Engage your audience with genuine storytelling
Contact us today to request executive media training
BIG3’s Eighth Season Tips Off on June 14, 2025, Live on CBS, Capped off with Back-to-Back Weekends of Playoff Action
LOS ANGELES – November 26, 2024 — Today, the BIG3 announced that the league will return to CBS for the sixth consecutive year of fast-paced and competitive 3-on-3 basketball with an expanded 11-week season. BIG3 action begins on Saturday, June 14, 2025, live on CBS and Paramount+ and will have 26 total hours of live games throughout the summer.
“This is the first piece of the puzzle in putting together an extraordinary eighth season,” said BIG3 Co-CEO Ice Cube. “CBS has been an outstanding partner for us these past five years and we can’t wait to bring our fans an additional week of BIG3 basketball on the network they know and love. Beyond the impressive number of consecutive years we’ve worked together, the re-signing of this deal cements the BIG3 on CBS’s summer programming line-up and sets the stage to finally embrace our dedicated fans in each of our new home markets – Los Angeles, Miami, Houston, and Detroit. We are incredibly proud of our longstanding shared commitment to promote and grow the game of 3-on-3 basketball and know that there is so much more to come this summer.”
“BIG3 is an exciting brand of basketball that is growing in popularity every year,” said Dan Weinberg, Executive Vice President of programming, at CBS Sports. “We are looking forward to them returning to our summer sports lineup as we continue to showcase the best in 3-on-3 hoops and crown the next BIG3 champion on CBS.”
Summer 2024 marked the most-attended season in the post-COVID-19 era, averaging 10,000 fans throughout a mix of college and professional arenas in ten top-40 DMA’s. In 2025, the league will add an 11th week and transition from a touring model to each team representing home markets, including Los Angeles, Miami, Houston, and Detroit, among others in the US and internationally. The full 2025 BIG3 schedule on CBS will be released at a later date.
“We are thrilled to have BIG3 officially back home on CBS for the sixth consecutive year,” said BIG3 Co-CEO Jeff Kwatinetz. “Going into an incredibly exciting juncture with the transition to home markets, season eight may well be the biggest opportunity the league has seen in its post-COVID era. CBS truly is the best in the business and we couldn’t be happier to have our trusted partners alongside us for another game-changing season.”
To learn more about the BIG3 go to BIG3.com and follow @thebig3 on X and Instagram.
ABOUT BIG3:
On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.
The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.
In today’s digital landscape, gaining media attention for your client’s products, new streaming series, movies, businesses, and media platforms is essential for success. Here’s a guide to effectively showcase client offerings through strategic PR efforts.
1. Craft a Compelling Press Release: Write a clear, engaging press release that highlights the unique selling points of your client’s product or project. Use a catchy headline and include essential details such as key dates, features, and quotes from stakeholders.
2. Leverage Social Media: Utilize social media platforms to create buzz. Share teaser content, behind-the-scenes glimpses, or countdowns to release dates to engage audiences. Encourage shares and interactions to widen reach.
3. Build Relationships with Journalists: Identify journalists and bloggers who cover your client’s industry. Personalize your outreach and provide them with tailored pitches that align with my interests. Muck Rack is a great website for both journalists and media specialists where you can connect and relate newsworthy topics to reporters.
4. Create Shareable Content: Develop infographics, videos, or blog posts that provide value to audiences, making them more likely to share the content and attract media coverage.
5. Utilize SEO Techniques: Optimize all online materials with relevant keywords to improve visibility. Use tools like Google Trends to identify popular search terms related to your client’s offerings.
6. Host Launch Events: Organize virtual or in-person events to create excitement around your client’s launch. Invite media personnel and influencers to generate media coverage and social media buzz.
7. Engage with Influencers: Collaborate with influencers who resonate with your client’s target audience. Their endorsements can significantly boost credibility and exposure.
8. Monitor and Adjust: Use media tracking tools to monitor coverage and engagement. Analyze what works and refine your strategies continually to maximize impact.
By implementing these strategies, you can ensure that your client’s products and media initiatives receive the attention they truly deserve, ultimately driving visibility and engagement in a crowded marketplace.