You should be sending out press releases on a consistent basis. With this tip, you can continually do it yourself for free.

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You have exciting news to share about your company, but how do you get the word out? One of the most effective strategies is to create and distribute a press release. With an attention-grabbing HEADLINE title and NEWS ANGLE, your company news can be shared with the right audience at the right time.

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You know you did a good job communicating your message when it’s easy for people to recall it, repeat it, and communicate it to others. The way to do this is to implant a handful of succinct, clear, and repeatable sound bites in your interview—ones that viewers, listeners and readers, will remember without effort after the interview is over.

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