BIG3 RETURNS TO CBS FOR THE SIXTH CONSECUTIVE YEAR WITH AN EXPANDED 11 WEEK SEASON

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BIG3’s Eighth Season Tips Off on June 14, 2025, Live on CBS, Capped off with Back-to-Back Weekends of Playoff Action

 

LOS ANGELES – November 26, 2024 — Today, the BIG3 announced that the league will return to CBS for the sixth consecutive year of fast-paced and competitive 3-on-3 basketball with an expanded 11-week season. BIG3 action begins on Saturday, June 14, 2025, live on CBS and Paramount+ and will have 26 total hours of live games throughout the summer.

“This is the first piece of the puzzle in putting together an extraordinary eighth season,” said BIG3 Co-CEO Ice Cube. “CBS has been an outstanding partner for us these past five years and we can’t wait to bring our fans an additional week of BIG3 basketball on the network they know and love. Beyond the impressive number of consecutive years we’ve worked together, the re-signing of this deal cements the BIG3 on CBS’s summer programming line-up and sets the stage to finally embrace our dedicated fans in each of our new home markets – Los Angeles, Miami, Houston, and Detroit. We are incredibly proud of our longstanding shared commitment to promote and grow the game of 3-on-3 basketball and know that there is so much more to come this summer.”

“BIG3 is an exciting brand of basketball that is growing in popularity every year,” said Dan Weinberg, Executive Vice President of programming, at CBS Sports. “We are looking forward to them returning to our summer sports lineup as we continue to showcase the best in 3-on-3 hoops and crown the next BIG3 champion on CBS.”

Summer 2024 marked the most-attended season in the post-COVID-19 era, averaging 10,000 fans throughout a mix of college and professional arenas in ten top-40 DMA’s. In 2025, the league will add an 11th week and transition from a touring model to each team representing home markets, including Los Angeles, Miami, Houston, and Detroit, among others in the US and internationally. The full 2025 BIG3 schedule on CBS will be released at a later date.

“We are thrilled to have BIG3 officially back home on CBS for the sixth consecutive year,” said BIG3 Co-CEO Jeff Kwatinetz. “Going into an incredibly exciting juncture with the transition to home markets, season eight may well be the biggest opportunity the league has seen in its post-COVID era. CBS truly is the best in the business and we couldn’t be happier to have our trusted partners alongside us for another game-changing season.”

To learn more about the BIG3 go to BIG3.com and follow @thebig3 on X and Instagram.

ABOUT BIG3:

On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.

The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.

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How to Secure Media Attention for Your Clients’ Products and Services

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In today’s digital landscape, gaining media attention for your client’s products, new streaming series, movies, businesses, and media platforms is essential for success. Here’s a guide to effectively showcase client offerings through strategic PR efforts.

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1. Craft a Compelling Press Release: Write a clear, engaging press release that highlights the unique selling points of your client’s product or project. Use a catchy headline and include essential details such as key dates, features, and quotes from stakeholders.

2. Leverage Social Media: Utilize social media platforms to create buzz. Share teaser content, behind-the-scenes glimpses, or countdowns to release dates to engage audiences. Encourage shares and interactions to widen reach.

3. Build Relationships with Journalists: Identify journalists and bloggers who cover your client’s industry. Personalize your outreach and provide them with tailored pitches that align with my interests. Muck Rack is a great website for both journalists and media specialists where you can connect and relate newsworthy topics to reporters.

4. Create Shareable Content: Develop infographics, videos, or blog posts that provide value to audiences, making them more likely to share the content and attract media coverage.

5. Utilize SEO Techniques: Optimize all online materials with relevant keywords to improve visibility. Use tools like Google Trends to identify popular search terms related to your client’s offerings.

6. Host Launch Events: Organize virtual or in-person events to create excitement around your client’s launch. Invite media personnel and influencers to generate media coverage and social media buzz.

7. Engage with Influencers: Collaborate with influencers who resonate with your client’s target audience. Their endorsements can significantly boost credibility and exposure.

8. Monitor and Adjust: Use media tracking tools to monitor coverage and engagement. Analyze what works and refine your strategies continually to maximize impact.

By implementing these strategies, you can ensure that your client’s products and media initiatives receive the attention they truly deserve, ultimately driving visibility and engagement in a crowded marketplace.

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Get Your Story in the News

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You have exciting news to share about your company, but how do you get the word out? One of the most effective strategies is to create and distribute a press release. With an attention-grabbing HEADLINE title and NEWS ANGLE, your company news can be shared with the right audience at the right time.

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2024 BIG3 Championship Weekend Recap

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Big 3 2024 Championship

Big 3 2024 Championship

By BIG3 August 20, 2024

Celebrity Game:

Final Score:

Team WeBull: 50 Team Green: 30

Top Performers:

Gillie (Team WeBull)

The Professor (Team Green)

Flau’jae Johnson (Team WeBull)

Game Summary: 

  • All Team WeBull in the first half
  • Gillie, Flau’jae Johnson vs The Professor, Brianna Green
    • Gillie, Johnson winning the battle
  • Matt James the rim protector
    • 2 blocks
    • Chasedown blocks, help-side blocks
  • Gillie goes off in the second half
  • Ice Cube 3-0 as head coach in celebrity games

All- Star Game:

Final Score:

Team Big: 50 Team 3: 48

Top Performers:

Elijah Stewart (Team Big) – 20 points, 8 rebounds

Brandon Moss (Team 3) – 18 points, 2 rebounds

Mike Taylor (Team 3) – 10 points, 10 rebounds, 5 assists, 2 steals

Game Summary: 

  • Team Big starts all Enemies players
  • Elijah Stewart with 12 points in the first half, Isaiah Briscoe with three tough buckets off the bench
  • Team Big 7-2 run to start half
  • Team 3 13-0 run in second half to take first lead since 2-0 start
  • Team Big with 6-0 run to take 48-45 lead after being down 45-42
  • Final sequence:
    • Elijah Stewart misses game-winning free throw
    • Mike Taylor nails game-tying 3-pointer
    • Isaiah Briscoe misses layup
    • Kevin Murphy stipped on final possession by Briscoe who lays it up for win
  • Stewart drops All-Star game record 20 points in win

Bivouac (8-1) vs 3’s Company (7-2)

Final Score:

Bivouac: 50 3’ Company: 47

Top Performers:

Michael Beasley (3’s Company) – 28 points, 12 rebounds

Gerald Green – (Bivouac) 18 points, six 3-pointers

Garlon Green – (Bivouac) 13 points, 6 rebounds, 4 assists

Game Summary: 

  • 3’s Company struggle with turnovers out of the gates; Bivouac capitalizes
    • Four turnovers to start game, five turnovers in first half
  • Bivouac lights out from beyond the arc in the first half
    • Gerald Green knocks down three 3’s off the bench
    • 4-6 as a team from 3-point land
  • 3’s Company with 7-0 run to open up second half to cut deficit to six points
    • Issues with fouls; put Bivouac in bonus after 3’s Company makes it a 35-32 game
  • 3’s Company takes brief lead in second half with 14-2 run but Gerald Green responds with three more triples
    • Green with six 3-pointers off the bench
  • Huge review late in game that would have made it 46-42 Bivouac game
    • Michael Beasley puts up layup on what he thought was an air ball
    • Refs review call and ball barely grazes rim
    • No basket for 3’s Company
  • Late game ending at 46-40 game:
    • Reggie Evans missed FT in bonus (46-40 Biv)
    • Mario Chalmers 3-pointer (46-43 Biv)
    • Michael Beasley middy (46-45 Biv)
    • Michael Beasley block; hits free throw (47-46 3C)
    • Corey Brewer missed free throw, Garlon Green offensive rebound and tip (48-47 Bivouac)
    • Corey Brewer steal and Garlon Green layup for the win (50-47 Biv)
  • 3’s Company with huge second half (34-24); Michael Beasley with 28 of the team’s 47 points
  • Gerald Green tied a season-high with 18 points in the biggest moment of the season; wins Championship MVP
  • Bivouac wins their first BIG3 championship in franchise history
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3 Simple Steps to Send Out your Press Release for Free.

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You should be sending out press releases on a consistent basis. With this tip, you can continually do it yourself for free.

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How to Craft a Great Soundbite

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You know you did a good job communicating your message when it’s easy for people to recall it, repeat it, and communicate it to others. The way to do this is to implant a handful of succinct, clear, and repeatable sound bites in your interview—ones that viewers, listeners and readers, will remember without effort after the interview is over.

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